My classmates voted for the third digital logo to be presented to the client due to my earlier initiative to keep things simple, and in the case that the client wanted larger changes to the logo, there would be a lot more room to improve it without taking away the essence of the original logo.

The client wanted a logo that could be used on multiple means of signage. After the client sent the aforementioned presentation detailing what they are looking for in this brand kit. I concluded it would be far better to simplify things to improve recognition and visibility. I also decided to pick one of their common house shapes as the basis for the logo. As mentioned previously, I wanted to go with a muted color palette with good contrast. I noted several common colors in neighborhood signage, such as beige, dark browns, or forest greens. One rule I try to follow is no more than three colors in a logo, but I relegated it to two for the sake of this project.

For the final part of the house illustration, the client wanted a foundation and stairs that more closely match those in their neighborhood. I liked the idea of inverting the two-toned design of the house on the foundation, as I thought it would look more integrated into the overall design rather than an afterthought, as in my first iteration.

At first, the four presented logos were going to consist of the four presented here and were given to the client for use. However, the client had changed their mind and desired a new design for the logo. Instead, they wanted to move forward with digital draft #10 along with designs for horizontal and vertical banners.

Though I was very unfamiliar with the brand kit,
I had done external research on what had to be included. After drafting the written text, I met with my client to review it for understanding. We conversed, and I made sure that the wording I created was phrased in a way they’d understand and what instructions they’d like for me to add. I also included hex, Pantone, and CMYK codes for the brand colors used, along with placement for the watermark, document, and merchandise. Body and heading text usage was also included. Lastly, I gave instructions on how the logos were to be used and multiple versions of said logos for any use the client sees fit.

For the banners, I wanted to focus more on the type, with any iconography being background images to draw more attention to the neighborhood and slogan for the sake of maintaining simplicity, as these would most likely be going on merchandise of varying mediums. (i.e., water bottles, shirts, hats, etc.). In the end, I thoroughly enjoyed this project and see it as a first step towards what it’s like working with clients and what I could do in the future as my skills improve.

If you’d like to see the full brand kit, here’s the Figma link.