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Make it Better Flyer
* Make it Better Flyer
Make it Better Flyer
For a class exercise, we were to take a sign that was poorly designed and "make it better" than the original, hence the name. I found an Instagram post with the following flyer, which had unorganized type (mood board included)
Milanote Moodboard w/ Suggestions
I decided to use the original color palette as seen in the mood board and, to be frank, went a bit overboard with the icons to attempt to make it more eye-catching. The icons were sourced from Google fonts, while the background was sourced from Unsplash and given 20% opacity. The arrow that lined the first draft was instead turned into a text bar with the call to action attached.
Draft #1 and Draft #2
However, after some critique from my classmates and professor. I decided to scrap the entire poster and start from scratch using their Milanote suggestions:
1.Picked basketball as my focus as street/outdoor basketball is most commonly played recreationally. It was desaturated, enlarged, and taken off-frame to make it more aesthetically pleasing.
2.Used a cream-crumbled paper background to add implied texture and adhere to the school theme.
3.Kept the color palette but used black and white with scarlet accents for one of the final versions.
4.Used a rough typeface called “Nexa Rust” to give off that pavement feel from street basketball
5.Gave the basketball a lower opacity as suggested in class by the professor to make it more "engaging”.
Final posters, #1 and #2